User Experience: It’s What’s for Breakfast #ux

Posted by on Dec 4, 2013 in Talks, Uncategorized | No Comments

Thank you to Suffolk University for the opportunity to present to their interior and graphic design students during the environmental graphic design studio last night. I was excited to do so and also update one of my slides decks from 2009! This new deck was based on my “What is UX design” deck that has been on slide share for a while now.

The title of this talk “User Experience: It’s What’s for Breakfast” relates to the importance of using user experience on any design project. Like breakfast, it should be the first thing any designer needs to think about before they get started.

Here are some fun stats I found about ux that I added to this deck

  1. 68% of users give up because they think you don’t care about them [Des Traynor, Smashing Magazine]
  2. Every $1 invested in UX returns up to $100 [upassoc.org]
  3. 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.[Margin media]

Moving to how to focus on starting to design a good user experience, I gave them some pointers to think about. I believe all designers should focus on these four aspects of UX design.

  1. Know your users
  2. Know your competition
  3. Test everything
  4. Create prototypes

As a design and user experience professional I strongly believe a good user experience is a point of view…it is still design…just better.

Enjoy the slides.

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